Inner child, 2023

Styling and Compositions project

Shot on an iPhone

Photographer, MUA, Hair, Styling, Creative Direction: Peggy Lunney

Model: Lauren Mueller, Chadwick Models

Location: Portsea, Victoria 3944 AUS

With this styling project, I want to convey a narrative of the inner child manifesting and expressing itself within an adult. The inner-child being the inner-most part of one’s self that is untouched by societies expectations and conditioning. These are qualities that are too often lost into adulthood but seen so clearly in children. It is the quality of children to not care what others think, they are not yet self-conscious, so they act as they wish and do what makes them happy, or what is fun. A person living in their inner-child energy does not think to reign in or dial down their personality for another person or another gaze. They are fearlessly and unapologetically themselves. The inner child lives life wholesomely, as the weird, youthful and uniquely loopy self. I wish to create an art-focussed editorial photoshoot in the form of a magazine spread featured in Wonderland magazine. I want to express a narrative of a weird, silly, and child-like energy within my models and in extension, all of us. In this editorial magazine spread, I wish to create a series of images that portray a light, silly and youthful energy. I want to create a playful story of one’s inner child taking over and being outwardly expressed; with the models in unusual, comical poses and actions that mimic childish actions. The series will be cheeky and silly and aims to rouse smiles from viewers/ readers of Wonderland Magazine. The styling for this shoot will include bright, bold colours and patterns with some colour blocking as well as some soft feminine pieces. The inclusion of lots of layering and mix-matching of patterns will create a chaotic, bright and vivid aesthetic to the styling direction. Bright and playful props will also be used to add to this and strength the concept. #Dopaminedressing will be a major focus of the styling. I want to location of the shoot to emphasis the free-spirited energy of the editorial and help to strengthen the narrative, so I think that having nature/farmland as a focus on the shoot location will result in a strong result.

Publication: Wonderland Magazine

Target Audience information: Artistic, fun, gen-z /millennial. An inherent interest in art and fashion with an alternative view

Deliverables: 11 high-res images into a 8 page spread

Makeup Brief: Natural, youthful skin with a blush, sunkissed focus

Styling Direction: Colourful layers, fun patterns, feminine, bold, youthful, childish; Dopamine dressing

Location: Around Portsea

Spirited

Mischievous

Cheeky

Lively

Energetic

Weird

Funny

Positive

Girly

Happy

Silly

Playful

Light hearted, but empowering