The Melbourne Girl, 2022

Error404 Store, Melbourne

This project was created in response to a university assignment called ‘Partnered Project’. Students had to design a line in ‘collaboration’ for a local Melbourne fashion store - Error404 Store.

I designed a collection based around the persona of the Melbourne girl, who shops locally at Error404 store.

You are able to see more into my process below in my folio for the project.

Folio…

conceptual Presentation:

Presented midway through the process of this project