The New TrendAbout The Brand:The New Trend is a luxury multi-brand fashion retailer in Australia with boutique stores across Melbourne, Sydney and Brisbane. They offer a curation of both local and international, small and large fashion brands with a timeless, elegant but also trend-focused aesthetic. The brand provides clientele with a luxurious and personalised shopping experience. offering a range of high-quality, capsule wardrobe staples that clients come back to each season, as well as an array of fashion forward limited pieces to stand out.
They are unique to other Australian competitors by offering a range of luxury designers unlike any other boutiques nearby. For example, Harris Tapper, New Zealand design house, is offered exclusively to TNT in Australia so clients come in especially for this.
“As a luxury fashion destination, TNT is renowned for its timeless investment pieces and ready-to-wear runway styles”
high net-worth individuals - Very Important Clients (VIC) and highest spenders
Customer Profile:wedding guest outfits
aspirational shoppers - 1-2 purchases per year - usually the younger demographic - an important demographic and more considered in their purchases
mother of the bride/groom
fashion focused
the cool it girl
bridal events
everyday basics
corporate and workwear
parents buyng for daughters school formers
Women that value timeless investment pieces over fast fashion
holiday outfits
eventwear
Prices range from $50 - $10000 to cater for all customer profiles across accessories, clothing and footwear.
For projected product assortments released around Australian Winter season, The New Trend needs to balance the products targeting winter wardrobes, eventwear, but also summer dressing for European and northern hemisphere holidays.
Timing and Pricing:
Trend Forecasting; FW26Antonio Massas FW26
Material is the story...Brand Discovery:Brands that sell well:The Projected Line:
Post-Buy Strategy: